LIS 644 Individual Topic

My topic for our individual project is customer relationship management (CRM) software and its application in academic libraries.

The structure of my project:

CRM Overview

• Definition
• Typical components
• History of CRM
• General uses in the business world

CRM in libraries

• Ways CRM can be applied to academic libraries (serials, liaisons, reserves, etc)
• Advantages: cloud platform, easy access, cost (opensource CRM=free) no central human node of information, common organizational structure, easy transfer of information
  
• Disadvantages: practical considerations such as cost (commercial CRM = expensive), system maintenance, negatives of cloud computing, no one-size-fits-all CRM: each organization has to find their own best fit (not necessary with things like spreadsheets, databases, or text documents)

Extensions of CRM's usefulness (briefly): beyond operational advantages

• Use in datamining/bibliomining
• OLAPs

For my demonstration, I am going to show the CRM I use at work along with another opensource CRM software I've found, and I will briefly go over the pluses and minuses of using CRM in an academic library.

On Delicious, I am tagging items related to this project as ResourceReviews.